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How Business Cards can get you Noticed

July 20th, 2015

In the digital age, it can be easy to underestimate the effects a good quality business card can have for your organisation. These small pieces of card can be handed out to all kinds of people, and the best ones manage to feature a huge amount of information in a very tiny space. With the right mix of colour, design and texture your business cards can make a valuable first impression that clients, customers and fellow professionals will remember.

Business cards won’t be able to tell the whole story of your brand, but they can give a clear idea about what your organisation is about. Adapting your business card to your industry can go a long way to getting you noticed for the right reasons. For example, if your organisation involves children’s toys or games then bright colours will do a good job of conveying the fun part of your business. Looking at things from a different angle, if you’re a professional from a more corporate environment then it might be best to plump for traditional colours such as black, white, grey or beige, which emit reliability and expertise.

For business cards there’s room to be creative, but there are some solid guidelines that can help yours stand out from the crowd. Always try to get the logo to form the basis of your business card, turning it into the largest element that catches the eyes. After this you want to keep things simple, being careful not to display so much information that it becomes hard to read. The essentials need to be there, such as your name, title, the name of your company and important contact details. It can also include email and website addresses, but any more information than this probably isn’t necessary.

It’s vital to make sure your font styles are easy to read, and you should try to keep your business cards to no more than three colours. If you follow these tips then you should be left with a professional looking business card that you’ll be proud to hand out to anyone you can. When it comes to actually giving your business cards to different people, you can try to give away more than one card at a time, so that these people can then pass them on to others. You should always remember to carry business cards with you at all times, and try to keep them clean and neat.

Business cards that have been carefully designed and manufactured can significantly boost the professional image of a brand. As long as they aren’t too messy and they don’t try to say too much at once, then they can be vital tools for getting your name out there. At T&P Print Ltd we specialise in creating business cards that can get brands noticed, so get in touch and find out how we can help you.